AMSA Committees

Ardmore Main Street Authority embraces the Four Point Approach established by The National Trust for Historic Preservation. The Four Point Approach is based on the theory that four points, Organization, Design, Economic Vitality, and Promotion, provide a comprehensive plan and framework within which the Authority’s goals can be accomplished.

Organization – Todd Yeager, Chair

Organization means getting everyone working toward the same goal. Using a volunteer-driven program with an organizational structure of a governing board and committees eases the tough work of building consensus and cooperation among the groups that have an important stake in the district.

Elements of Organization include:

  • Coalitions and partnerships
  • Managing volunteers and staff
  • Fundraising
  • Public relations and outreach
  • Managing finances and operation

Design Committee – Lindsay Patrick, Chair

Design means getting Main Street into top physical shape. Capitalizing on its best assets—such as historic buildings and traditional pedestrian-oriented layouts – is just part of the story. An inviting atmosphere created through window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping conveys a visual message about what the commercial district is and what it has to offer.

Elements of Design include:

  • Historic preservation education
  • Architectural assistance
  • Building improvements
  • Design of public spaces
  • Design regulation and review

Economic Vitality – Reece Riggle, Chair

The goal of the Economic Vitality Committee is to identify new market opportunities for the traditional commercial district, find new uses for historic commercial buildings, and stimulate investment in property.

Elements of Economic Restructuring include:

  • Learning about the district’s current economic condition and identifying opportunities for market growth
  • Strengthening existing businesses and recruiting new ones
  • Finding new economic uses for traditional Main Street buildings
  • Developing financial incentives and capital for building rehabilitation and business development
  • Monitoring the economic performance of the downtown district


Promotion means selling the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers, and serves to improve consumer and investor confidence in the district.

Elements of Promotion include:

  • Image promotion
  • Retail promotion
  • Special events

AMSA Calendar

Executive/Organization Committee Meeting 3rd Thursday of each month @ 9:00 a.m.
Board of Trustees Meeting 4th Thursday of each month @ noon
Design Committee Meeting As set by committee
Economic Vitality Committee Meeting 2nd Tuesday of each month @ 8:00 a.m.
Promotion Committee Meeting As set by committee

All meetings are open to the public. Visitors and volunteers welcome!